Rebuilding downtown’s economic vitality is the ultimate goal of all Main Street programs.
Downtown commercial areas have declined in value over the past few decades due to a complexity of factors, and more recently, as an outcome of the COVID-19 pandemic. Overbuilt commercial areas, increasing competition from shopping malls, and resistance to change have all played a role in the economic decay of small, medium, and large downtowns. Downtowns are implementing new strategies to rebound from the concentration of office space and changes in population density due to the pandemic and the rapid transition to ‘work from home’ or hybrid work models. Reversing this decay, pivoting to new uses, and establishing a direction for a downtown to experience economic growth is central to the revitalization process and paramount to a Main Street program’s success.